It's not selling out...It's using what you've got!
There has been some anger out there over these new covers of Wuthering Heights. I can see that side of the argument of course, but it's not like they're changing the end of a classic. *glares at the stupid Scarlet Letter movie* I mean sometimes I don't like the ending of a book either, but a movie is not the place for fan fic style changes to a classic book! Whew...sorry I veered off for a moment there.
I do have to say that I've never read Wuthering Heights. *hangs head in uber shame* I know! I should have to return my English degree, but it's on my GIANT TBR list. Perhaps I should move it up to the top so I don't seem like such a tool... Anyway, maybe I would feel differently about these covers if I'd read the book, but I just don't think there is anything wrong with them. I mean I typed in Wuthering Heights into Amazon and there are four pages of versions of Wuthering Heights with different covers.
I'm for anything that is going to get a classic book into the hands of a teenager outside of the realm of a class. I don't know about the rest of you, but something about being told I have to read a book sucks the fun right out of it. It could be my favorite book in the history of time, but if I HAVE to read it then it just sucks. (No vampire pun intended there. Okay, maybe a litttle one.)
So maybe a lot of them will read the first couple of chapters and then put it down because it's clearly not Twilight-like in the least, but maybe some of them will enjoy it and that will lead them to pick up other classics like *sighs happily* Jane Austen. Which will maybe lead them to a love of history too, and who knows maybe the girl whose biggest goal in life was to be a personal shopper (not that I'm knocking it, cause I'd like to have a personal shopper) will be the next great research historian.
So anyway, I don't see anything wrong with this particular marketing technique, and I sincerely hope that it inspires young readers to love Wuthering Heights too.